Select Help > Sample Data Library and open SAS Offices.jmp.
Right-click the City column and select Column Info.
Function( {thisTable, thisColumn, iRow},
Web( "https://www.google.com/maps/@"||Char(thisTable:latitude[irow])||","||Char(thisTable:longitude[irow])||",12z" ) );
thisTable is the data table object.
thisColumn is the column object.
iRow is the index of the row in thisColumn.
Web opens the URL in the default browser.
The @ sign in "https://www.google.com/maps/@" is specific to the Google API for maps. Google expects coordinates to follow it.
||Char(thisTable:latitude[irow]) concatenates the latitude defined in the Latitude column.
||","||Char(thisTable:longitude[irow])|| concatenates the longitude defined in the Longitude column.
The Google API uses ",12z" to specify a zoom factor.
See JMP Colors for a diagram of JMP colors.
New Table( "Wildlife",
	New Column( "Column 1", Character, "Nominal",
		Set Property( "Event Handler",
			Event Handler(
				Click( JSL Quote(Function( {thisTable, thisColumn, iRow}, Open( Char(
thisTable:thisColumn[ iRow ] ) ); );) ),
				Tip( JSL Quote(Function( {thisTable, thisColumn, iRow}, "Open " || Char(
thisTable:thisColumn[ iRow ] ) || " in a media player."; );) ),
				Color( JSL Quote(Function( {thisTable, thisColumn, iRow}, 5; );) )
		Set Selected,
		Set Values( {
"C:\Users\Public\Videos\Sample Videos\Wildlife.wmv",
"C:\Users\Public\Music\Sample Music\Kalimba.mp3"
		} )
The SAS Country Office and Photo columns in SAS Offices.jmp also contain examples of Event Handler scripts.

Help created on 7/12/2018