This version of the Help is no longer updated. See JMP.com/help for the latest version.

.
Consumer Research > MaxDiff > Examples of the MaxDiff Platform
Publication date: 07/30/2020

Examples of the MaxDiff Platform

Thirty respondents participated in a MaxDiff study to compare seven flavors of potato chips. Each choice set consisted of three profiles (potato chip flavors). For each choice set, a respondent’s favorite choice was recorded as 1 and his or her least favorite choice was recorded as -1. Intermediate choices were recorded as 0.

The MaxDiff platform can analyze data that is presented in a one-table format or in a multiple-table format. In the multiple table format, information about responses, choice sets, and subjects is saved in different data tables. In the one-table format, that information is contained in a single data table.

One Table Format shows how to analyze a subset of the available data in a one-table format. Note that you could add additional profile and subject data to the single table for a more complete analysis.

Multiple Table Format shows how to bring together information from different tables into one MaxDiff analysis.

Want more information? Have questions? Get answers in the JMP User Community (community.jmp.com).