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Consumer Research > MaxDiff > MaxDiff Model Report > Likelihood Ratio Tests
Publication date: 11/10/2021

Likelihood Ratio Tests

Figure 5.17 shows the Likelihood Ratio Tests report obtained by running the script MaxDiff for Flavor in Potato Chip

Figure 5.17 Likelihood Ratio TestsĀ 

Likelihood Ratio Tests


Lists the effects in the model.

L-R ChiSquare

The value of the likelihood ratio ChiSquare statistic for a test of the corresponding effect.


The degrees of freedom for the ChiSquare test.


The p-value for the ChiSquare test.

Bar Chart

Shows a bar chart of the L-R ChiSquare values.

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