Consumer Research > Categorical Response Analysis
Publication date: 07/15/2025

Categorical Response Analysis

Analyze Survey and Other Counting Data

The Categorical platform enables you to tabulate, chart, and compare categorical response data, including multiple response data. You can analyze data from surveys and other categorical response data, such as defect records and study participant demographics. The platform supports many data types and formats.

Figure 3.1 Categorical Analysis Example 

Categorical Analysis Example

Contents

Example of the Categorical Platform

Launch the Categorical Platform

Response Roles
Column Roles
Other Launch Window Options

The Categorical Report

Categorical Platform Options

Report Options
Statistical Testing Options
Additional Categorical Platform Options
Crosstab Table Options

Categorical Comparison Letters

Supercategories

Supercategories Options

Additional Examples of the Categorical Platform

Example of the Test for Response Homogeneity
Example of the Multiple Response Test
Example of Supercategories
Example of the Cell Chisq Test
Example of Compare Each Sample with Comparison Letters
Example of Compare Each Cell with Comparison Letters
Example of User-Specified Comparison with Comparison Letters
Example of Aligned Responses
Example of Conditional Association and Relative Risk
Example of Rater Agreement
Example of Repeated Measures
Example of Multiple Responses
Example of Mean Score with Comparison Letters
Example of a Structured Report
Example of a Multiple Response with Nonresponse

Set Preferences

Statistical Details for the Categorical Platform

Rao-Scott Correction
Rate Confidence Intervals
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