Using JMP® Pro for Enhanced Marketing Analytics and Consumer Research 

Application Area:
Consumer and Market Research

Learn how to use JMP Pro to identify events or items (such as products, risk factors or health conditions) that occur together. See how to enrich predictive models by including latent, free-form text information buried in reports, survey results or other text documents.

This webinar covers: Text Explorer, Association Analysis, Document Term Matrix (DTM) and Singular Value Decomposition (SVD).