Why Don’t More Businesses Experiment?
With Dan Ariely
Dan Ariely, author of best-sellers Predictably Irrational and The Upside of Irrationality, uses simple experiments to study how people actually act when making real-life decisions. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty and decision making under different emotional states. His TED talks on these topics have been viewed more than 4.8 million times.
In this video:
- Ensuring that experiments match what you’re trying to understand.
- Reengineering our environments through “choice architecture” so that we are better decision makers.
- The power of storytelling when conveying information to decision makers.
- The advantage of representing numbers graphically.
- Using statistical software to help us handle noise.
- Upcoming projects on saving money, dishonesty and a cartoon book on social science.
We also recommend
- Understanding Customer Needs With Choice ModelingAmerican or Belgian chocolate…which is better? These researchers use choice modeling to determine the most important factor that makes chocolate taste so great!
- Jorge Camoes: Discover What’s Hiding in Your Data With Exploratory Data AnalysisExplore ways to use data visualisation and exploratory data analysis to maximise the insights you’re getting from your data