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2.
Select Cols > New Columns.
3.
Type Response as the Column Name.
4.
Click Column Properties and select Formula.
5.
Select Conditional in the functions list and then select If.
6.
Select the column Choice Mode for the expression (expr).
8.
Type 1 for the Then Clause and 0 for the Else Clause.
9.
Click OK in the Formula Editor window. Click OK in the New Column window.
Figure 4.52 Formula for Response Indicator for Stacked Daganzo Data
10.
Select the Subject, Travel Time, and Response columns and then select Tables > Subset.
11.
Select All Rows and Selected Columns and click OK.
Figure 4.53 Partial Table of Stacked Daganzo Data Subset
12.
Select Analyze > Consumer Research > Choice to open the launch window and specify the model as shown in Figure 4.54.
Figure 4.54 Choice Dialog Box for Subset of Stacked Daganzo Data for One-Table Analysis
13.
Click Run Model.
Figure 4.55 Parameter Estimate for Travel Time of Daganzo Data from One-Table Analysis

Help created on 3/19/2020