Consumer Research • Categorical Response Analysis • The Categorical Report
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The Categorical Report
The Categorical platform produces a report with several tables and bar charts depending on your selections. You might or might not see all of the following options depending on which response type and options you selected. Frequencies, Share of Responses, and Rate Per Case appear in a single table by default. A Share Chart also appears by default (unless you used the Structured tab in the launch window). You can choose to view a Frequency Chart or Transposed Frequency Chart.
You can view or hide each option (Frequencies, Share of Responses, Rate Per Case, Share Chart, Frequency Chart, or Transposed Freq Chart) from the Categorical red triangle menu. Data from Consumer Preferences.jmp is displayed in The Categorical Report.
The Categorical Report
The topmost item in the table is a Frequency count (Freq), showing the frequency counts for each category with the total frequency (Total Responses) and total units (Total Cases) at the bottom of the table.
In this example, the number of responses and cases for each age group by the 7 segments are displayed.
The Share of Responses (Share) is determined by dividing each count by the total number of responses. The number represents the percent of the response among all the responses in the sample (frequency divided by response total). This is either a column percentage or row percentage depending on whether your table has the responses on top or down the side (transposed).
For example, examine the second row of the table for Floss After Waking Up. The 37 responses who floss when they wake up were 25.9% of all responses (37/143*100).
The Rate Per Case (Rate) divides each count in the frequency table by the total number of cases. If you have multiple responses per case (subject), there are two types of percentages; the rate per case is frequency as a percent of total cases, whereas the share of responses is the frequency as a percent of the total responses. Rate is available only for multiple responses.
For example, in the third row of the table (Floss After Waking Up), the 37 respondents are from 113 cases, making the rate per respondent 32.7%.
Share Chart
The Share Chart presents a divided bar chart. The bar length is proportional to the percentage of responses for each type. The column on the right shows the number of responses.
Share Chart
Frequency Chart
The Frequency Chart shows response frequencies. The bars reflect the frequency count on the same scale and the number of responses are displayed to the right. To view the frequency chart, select Frequency Chart from the Categorical red triangle menu.
Frequency Chart
The Transposed Freq Chart option produces a transposed version of the Frequency Chart. Marginal totals are given for each response, as opposed to each X variable.