Launch the Categorical Platform by selecting Analyze > Consumer Research > Categorical.
Categorical Platform Launch Window
The default tab, Simple, contains a single button, Responses. This is appropriate for all basic analyses that do not have a special structure. You can drag column names from the Select Columns list to the Response list, or you can select columns and then click Responses. If a column has a Multiple Response column property, JMP automatically changes the handling of the column to recognize this property.
The Related tab contains a set of response columns that all have the same type of categories in them:
The Multiple tab is for multiple responses; when a question can involve checking off more than one choice. There are a variety of ways of storing multiple response data, so there are several buttons in the tab to accommodate the various means:
Structured Tab
When you are finished creating the table, click Add=> to add the variables to the response list.
Should you want to make a change to the table, select Relaunch Dialog from the Categorical red triangle menu. The launch window reappears where you can make edits to your selections.
Combinations gives frequency results for combinations of the X variables.
Each Individually gives frequency results for each X variable individually.
Both gives frequency results for combinations of the X variables, and individually.
Changes the response order but keeps the X order from low to high. The default ordering is low to high. You can control the ordering with a column property (Value Ordering), but if you always want to see the high values first, then select this option. Often, ordered categories are ratings, and you want to see the positive ratings first.
The term Supercategories refers to the extra slots in a table to aggregate over groups of categories. The Supercategories property supports four keywords: Group, Mean, Std Dev, and All. Mean and Std Dev calculate statistics for value scores, and All aggregates across all levels. For example, a “Top Two” Group supercategory could aggregate the two top categories in a response, as specified. Although we support Mean, Std Dev, and All, we do not recommend using them because they are available as built-in statistics as well as supercategories.
Create Supercategories by selecting a column and then Column Info > Column Properties > Supercatagories. On the column properties window, select a column, enter a Supercategory Name and click Add. You can hide the results by selecting Hide from the red triangle menu. The option suppresses the category and only reports the group.