Advanced

Using JMP® for Marketing Analytics and Consumer Research 

Application Area:
Consumer and Market Research

Learn to use JMP to reduce data complexity and gain insight into consumer preferences. See how to use observed categorical variables to identify unobserved class membership among subjects, create visual representations of the similarities among a set of products, and understand customer preference by analyzing customers’ best and worst product choices.

This webinar covers: Latent Class Analysis (LCA); Multi-Dimensional Scaling (MDS); MaxDiff (Best Worst Analysis); and using DOE to design MaxDiff studies. 

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