Resource Center
Consumer and Market Research
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PhyzzA combination of sensory analysis and design of experiments helps optimize taste, shelf life and nutritional value.
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Cranfield UniversityGraduate students in Strategic Marketing use data to drive successful segmentation, targeting and positioning strategies.
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Kirin Holdings Company, LimitedAnalysts use multivariate analyses to identify properties that make beverages more palatable to the young consumers.
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J. Walter ThompsonMarketing analysts drive social media engagement and sales with JMP Pro.
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KraftKraft Foods deploys a unique software tool that cuts analysis time in half.
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Diebold NixdorfBusiness analysts take a proactive approach to optimizing the customer experience.
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McDonald'sPredictive analytics helps anticipate trends.
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TelefonicaMarketers use JMP dashboards to better understand consumer behavior.